Kony 2012

The personal information that the narrator shared in the beginning of the video was really important in catching the viewers interest. We as humans generally avoid watching dark and depressing things, so by the narrator sharing his personal life it helped him ease his way into the topic a little bit more. I feel like if the narrator has jumped right into it and started talking about Kony and the horrors he’s done, a lot of people might have been turned off and stopped watching the video. It also helped make the tone and mood of the video feel a lot more personal, and it could help create a special connection between the narrator and the person watching the video. For me personally I definitely wanted to keep watching the video because I had no idea where he was going with this information and it was interesting. I feel like a lot of people could relate to that as well. Honestly I didn’t even realize at all what the topic of the video was going to be about in the beginning when I first started watching it and I was very intrigued to see where the video would take me. The name Joseph Kony wasn’t even mentioned until almost 9 minutes into this video, so a little under 1/3 of this video was more about the narrator and some of his story as opposed to Kony and his army. This video shared horror stories of some of the stuff that is happening in Africa and how there is a lot of fear and suffering going on over there. The video shared many gruesome pictures as well. This video, to me, kind of gave the impression that Uganda is totally helpless unless people from the western world (like us) can do something about it. I might be wrong, but that is kind of the vibe I was picking up. I feel like the narrator didn’t really talk about African armies and what they’re doing on their own. He made it seem like African armies couldn’t capture Kony unless we sent troops over to help. The image I considered the most memorable was when the narrator showed pictures of how the children were forced to kill their own parents and mutilate other people. This video definitely used pathos, ethos, and logos, to help convince people to take action. He used emotional appeals, he talked about some statistics about what Kony has done and how other people have gotten involved, and he shared his experience of what he did in Africa to make this video sound credible. The narrator also used social media as a platform to get more people to be involved in this mission. Overall, by using social media and those 3 appeals (ethos, logos, and pathos) the narrator has inspired almost 4 million people to be involved in helping raise awareness to stop Kony. According to news.com.au, Kony has not been captured yet but the number of LRA attacks fell by 44% in 2013.



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